随着专业科普短视频热度持续走高,越来越多的医生开始做短视频科普,那么医生要怎么做,才能让科普短视频被大家喜爱呢?
根据自己的特点选择合适的风格与形式,目前大致有以下4种:
1、口播:以单人讲述为主,面向观众直接输出医疗知识;
2、门诊纪实:以门诊记录的形式呈现,记录一些比较有代表意义的患者看病的过程,让有同样困扰的患者了解疾病以及就诊流程;
3、图文:节奏快,直接放结论,重点突出,让观众短时间内了解想要的;
4、剧情类:以科室趣事、与患者之间的开心快乐趣味性的东西为主,中间穿插知识点,让观众收获快乐的同时,学习到知识,还能拉近观众、患者与医生之间的距离。
大家都有这样的体会,在我们听别人讲述的时候,尤其是涉及到不熟悉的专业领域,总有一些生僻的专业术语我们听不太懂,讲的人却津津有味,反反复复地说,说多了听众也放弃了,不听了。在科普短视频中,一定要化繁为简,让观众能够听懂,并且轻松听懂。
大道理说起来都懂,不要啰啰嗦嗦不要废话。短视频是有时间限制的,每一句话都要围绕中心,都有自己的作用,如果啰啰嗦嗦,观众更会觉得是在浪费自己的时间。
很多人做视频的时候,喜欢一步一步引出主题,前面有很长的铺垫,这确实符合一般的思维模式,但是做科普视频的时候,不能这样做,因为观众的大脑随时在取舍,如果铺垫太长,观众就没兴趣再看下去了。
科普动画是一种新的科普宣传方式,利用生动有趣的动画来进行知识的讲解,尤其是专业的医学名词,让枯燥的文字说明活泼起来,用动画辅助进行科普宣传,有声有色。
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